Don’t Leave Money on the Table: Business Models for Selling E-learning
Organizations often sell their self-paced e-learning courses using the same business model as their classroom training or conferences—one course to one person. However, the most profitable e-learning programs use different business models that usually produce more revenue per sale and more sales per course.
In this session we’ll use the e-learning offerings of different organizations to discuss their business models—based on a clear articulation of the product being sold, the audience to which it’s being sold, and why they would buy it—and why those business models work for their particular situation. Digging into organizational and group sales, licensing agreements, distribution channels, and more, we’ll use a matrix to discuss factors that affect your e-learning sales and how a change in business model may help you increase sales and continue to grow your e-learning program.
Jennifer De Vries, who will lead this session, brings over 25 years’ experience directing profitable training technologies projects. Read Jennifer’s full bio.