2:30-3:45 Eastern time, Wednesday, February 20
One of the best sources for insight into how to grow your learning business is the experiences of other organizations. This session brings together a set of brief case studies that span the learning business value chain–from marketing to delivery to assessment.
- Tracey Steiner and Val Parks will highlight the National Rural Electric Cooperative Association’s Value of Learning marketing initiative.
- Michael M. Grant of the Association of International Certified Professional Accountants will discuss his team’s work using augmented and virtual reality to serve the learning needs of the accounting profession.
- Samantha Lopez will share the Public Library Association’s experience with an approach to assessment that measures knowledge, confidence, application, and awareness.
Samantha Lopez is a program officer for the Public Library Association (PLA), a division of the American Library Association, located in Chicago. Samantha works on PLA’s performance measurement initiative, Project Outcome, managing Web site developments, content creation, continuing education, and user support. She also works on PLA member engagement efforts. Prior to joining PLA, Samantha worked as a membership coordinator for the Teamsters Local Union No. 703, where she provided dues and benefits support for members and managed the Local’s Web site. Samantha received a master’s in English Literature from the University of Illinois at Chicago and a bachelor’s in English Literature from the University of Illinois at Urbana-Champaign.
As the senior vice president of education and training at the National Rural Electric Cooperative Association (NRECA), Tracey Steiner oversees the development of the association’s annual and regional member meetings, national conferences, board of directors training, executive and staff-level education, and credentialing programs. Tracey has 26 years of trade association experience across a variety of roles. Before moving into education and training, she served as one of NRECA’s senior attorneys in the government relations department for 15 years, where she also served as a staff legal writer, editor, and instructor. Before and while earning her law degree, Tracey worked in communications and marketing roles for NRECA. Tracey earned her law degree from George Washington University and a bachelor’s degree in journalism from the University of Maryland College Park.
As director of learning strategies in the National Rural Electric Cooperative Association’s Education and Training department, Val Parks is responsible for directing and managing the design, development, and delivery of learning and marketing strategies aimed at fostering greater engagement, understanding, and learning application of participants in NRECA’s education programs. She also serves as program manager for NRECA’s CEO Close-Up conference for electric cooperative CEOs and general managers. Prior to joining education and training in 2005, Val worked in NRECA’s marketing department overseeing various business development functions including RE Magazine advertising and circulation, the TechAdvantage® Conference and Expo, and associate membership. Val earned her bachelor’s degree in history from the Mary Washington College (now University of Mary Washington) and has more than 35 years of experience in nonprofit and trade association education and marketing.
Michael M. Grant
Michael McKenzie Grant is the director of learning design and development at the Association of International Certified Professional Accountants (AICPA), where he leads the learning experience design and development of interactive training courses for global users in the accounting profession. Throughout his career, Michael has helped lead learning development teams and instructionally designed and developed e-learning courses for Fortune 500 companies. He is a former college instructor and department chair and has presented his research at major conferences for over 15 years. Michael holds an MFA degree in Digital Production Arts from Clemson University.